Staying informed about market shifts and consumer habits is crucial for brands like VOOPOO, who constantly innovate to provide cutting-edge vaping technology. A recent comprehensive study conducted by IFOP for Kumulus Vape has unveiled significant trends in vaping behavior among French consumers, offering valuable insights for both users and industry stakeholders.

Vaping Takes the Lead as the Preferred Smoking Alternative

One of the standout discoveries from the 2025 IFOP survey is the surge in smokers opting for vaping as their chosen method to quit smoking. Currently, 61% of smokers committed to quitting tobacco are turning towards vaping—a notable increase of 13% from last year. This data clearly highlights the growing trust in vaping technology as a credible, effective solution for smokers wishing to break free from tobacco.

Flavor Diversity is Crucial for Continued Success

The survey emphasizes another crucial factor in vaping’s effectiveness: flavor variety. According to the results, 66% of vapers agree that a wide selection of e-liquid flavors is essential to maintain their distance from traditional cigarettes. Conversely, restrictive flavor regulations allowing only tobacco flavors could potentially drive 34% of vapers back to smoking, a figure rising to 43% among younger adults. Clearly, flavor innovation remains central to sustaining vaping's success as a tobacco alternative.

Health and Lifestyle Benefits Clearly Recognized

Encouragingly, the survey also highlights the positive lifestyle changes associated with vaping. 65% of respondents reported a noticeable improvement in their quality of life after switching to e-cigarettes. This significant benefit underscores vaping’s potential to positively impact public health when supported by innovative and reliable products.

Public Recognition and Awareness Still Needed

Despite vaping’s clear advantages, more than half (54%) of respondents felt that vaping's role in reducing tobacco harm hasn't been sufficiently acknowledged by public authorities. There's clearly a pressing need for improved public understanding and clearer messaging around vaping's genuine benefits and its role in harm reduction.

To explore these findings in more detail, visit the full study published by Kumulus Vape here.

At VOOPOO, such insights continually inspire us to innovate and enhance our vaping solutions, ensuring users experience the best in quality, performance, and satisfactions.