Nowadays, the British Touring Car Championship （BTCC） is broadcast to millions live on ITV. And as the most popular vape brand in UK, VOOPOO backs the professional racing driver Will Powell, Will is in his early career as an up and coming British Touring Car Champion on top of this Will also owns and operates the race team Motus One.

Will has previously used vaping to help him stop smoking as part of his preparation for professional racing and in line with the VOOPOO. Now the new affiliation will introduce VOOPOO to a new audience of petrol heads who can enjoy the brand’s devices, products, and flavours in an outdoor setting such as a racetrack.

As a professional racing driver who has successfully quit smoking through e-cigarettes, Will said VOOPOO has helped him a lot in his own and even his professional racing races. He is more than willing to introduce VOOPOO to every car enthusiast, who can enjoy the ultimate taste and  experience of VOOPOO devices in an outdoor environment.

Will Powell, BTCC racing driver, said:

“I started vaping to stop smoking conventional cigarettes and found the VOOPOO range to be the best choice. I know loads of BTCC fans enjoy vaping products for their convenience, fun and flavor and as an alternative to smoking, so we’re pleased to be to be working with the UK’s number one provider in this sector.”

In the UK, in addition to car enthusiasts, VOOPOO has also been a favorite brand for e-cigarette enthusiasts from all walks of life. The latest release of the DRAG H80S, DRAG E60, ARGUS XT and ARGUS MT, which is widely enjoyed and loved by e-cigarette enthusiasts.

Since the release of the DRAG product that is loved by users around the world since 2017, VOOPOO has always adhered to the user-centric approach and is committed to becoming an expert in the whole category of e-cigarettes. At present, VOOPOO has created four major product series of ARGUS, DRAG, VINCI, V, covering from POD, to PODMOD, and MOD multi-type products. VOOPOO hopes to bring every user the ultimate vaping experience and unforgettable vaping moments through each product that has been carefully developed.